Chameleon AYD Seasonal Postcards Launch Project

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Double-sided full-color 4″x6″ seasonal postcards used to advertise programming and events put on by Chameleon Arts & Youth Development.

Postcard design reflects the effort to re-brand Chameleon Arts& Youth Development, to shift the agency from a more kid-oriented identity to a more general urban theme, emphasizing the facility in which it was located.  Base image was created by executive director and artist Hugh Merrill in Photoshop and edited with each version in Photoshop to match the season.  Template was created for other side so that information could be easily inserted.  Both sides of car were laid out in Photoshop.

Cards were distributed at community centers throughout the city and mailed to CAYD supporters.